Gokhanburak53's comment needs to receive some balloons! I noticed when I was sampling this juice that it was indeed dreamy actor Kit Harrington on the campaign posters, I'm probably about 98% straight but even I go a bit gooey eyed for Jon Snow! Shame he's promoting this generic rubbish then isn't it! Nah that's a bit harsh actually but I do honestly think Jimmy should stick to shoes and not crowd an already heavily crowded market place unless it's a worthwhile release. The fleeting very top notes of exotic fruit in Jimmy Choo Man is very synthetic but plugs into a zone of my brain which appreciates that sort of thing. It's kinda like Eau de Lacoste Red and countless other fruity scents containing a pineapple (type) note but soon over. Then comes the killer, a slightly salty aquatic note (maybe calone) and that generic crowd pleasing and hard to define, mundane accord. Oh no I thought, here we go again with another vulgar aroma chemical cocktail but that's only some of the tale. It's a little like a weak, watery version of BdC, I can certainly see where comparison could be drawn. However, this is lacking in spice to give it further dimension and take it out of the realms of boredom. Now if I'm perfectly honest I quite like the drydown, yeah you heard me... I like it. It just becomes a soft pleasing affair with non of the annoying elements that jar with me. Additionally, I have to say I found the longevity to be very good for such a 'blah' scent. My girlfriend really liked it too as soon as I sprayed it in the store she was immediately drawn to it. I had made my appraisals pretty quickly and proceeded to tell her it was cheap and generic, on closer inspection and a further try I'd stick to that but it's by no means worthy of a 'dislike' vote here. I have about 4 sample vials of this which I will probably give to my friends. Just frustrating that I try all these new fragrances hoping for a surprise beauty like Valentino Uomo but alas no joy here.