As cynical as the review below is... He has a point. As cynical as the review below that is... They have a point too. A marginal defence of this brand, they are overtly, telling and selling us a concept. A strong one I think, which shines a spotlight on perfumery practices in a very knowing and post modern way. The pop art, primary colours and slick packaging, Flacons etc...reflects this. And they're not extortionately expensive (are they?) However, I get the scepticism and I imagine they will end up in TK MAXX soon. Especially where the oud content of this particular one is concerned. Saving graces are that it doesn't have 'Oud' in the name and it's using a legit Indian Oud material (if a tiny amount) also, this fragrance really isn't intentionally an oud but obviously the perfumer felt it brought something to the formula? (I'm grasping here, because I don't know?) Anyway the other thing that's good about Sexcrush is that it's a nice perfume, giving a very balmy, resinous effect of amber, entombed in a vaguely medicinal 'bandage' note a bit like myrrh I suppose? and the obligatory rose accord. (Could be the oud?) feels a bit powdery, drying down the rose stays bright but feels much more about bass tones than top fluff or heart dominance. A modern amber I'd say. I liked it.