Shams Oud is a real knockout and top marks for creative vision, I can't recall smelling a fragrance like this? Shams opens with the full on might of the rest of this line, definite oud quality with a balsamic warmth and pepper sharpness. This is an onslaught, a total envelopment of quality ingredients like saffron and oud taking on that strange, other worldly smell. The top notes remain and I get a definite spicy sweetness like clove/cinnamon/ginger throughout this fragrance which along with the deep resins and precious woods make Shams oud a very special brew indeed. I only tried this in store first on a card then on my skin, so I need to get a proper sample to wear. However I wrote the review because I was dying to comment on this wonderful stuff. Still far too much money to shell out for one of these and far too much juice in the bottle for me. For the record I do have full test size samples of Moon Leather (not in the database yet), African Leather and maybe a couple of others so I have the opportunity to see if they stack up. My opinion of Memo from what I have tried is pretty high though.