CEO is a curious choice of title don’t you think? This from a brand that seems to promote a kind of trendy, sustainable, socially conscious vibe with the Vegan and genderless proclamations plastered on the packaging. I suppose you can be a good CEO not a elite bastard shitting on the little guy, but there you go. Anyway... this is a boring vanilla to me. Opens fairly nicely, clearly sweet with vanillin and a light floral accord developing, but hey come on, it’s crushingly uninspired. I think in its defence it reminded me of something from the Vanille collection from Sylvanne Delacourte which is actually not much of a defence as I found them pretty uninspiring despite the Guerlain connection. Cloying after a short time and I really didn’t enjoy wearing it. Sorry. It’s not just because I’m some woody, natural vanilla absolute snob or something, I like plenty of more modest vanillas just not this one.