The amount of hype for this fragrance was nuts! Glad to see it's hardly got any reviews from the more discerning crowd here on Fragrantica and the like. Instagram 'Influencers' (pffft!) have been going mental, likely because the brand has been handing out bottles like there's no tomorrow. They became SO ubiquitous last year but I guess it's worked because despite not wanting to conform, inevitably my curiosity gets the better of me and to be fair to Byron they sent me samples of Pirates and 0.9 too. Mula Mula was the big one though and I wanted to hate it pretty badly because it was getting disingenuous, well at best hyperbolas reviews almost universally so from every bedroom reviewer out there. Hats off to Byron because it's likely worked and made them money but I suspect long term there will be a backlash against the support from Youtube and IG sef proclaimed 'influencers'. So what's it smell like? A big dense, boarderline sickly gourmand but it does have some interesting elements and despite a slightly muddled composition, I have to reluctantly say...I quite liked it. Syrupy , liqueur booze and caramel, with a definite berry and peach notes. The base is heavy woody and long lasting and although not clearly defined I wouldn't doubt there's oud as listed, there's definitely vanilla anyway. It's long lasting but as I said a bit cloying and cumbersome to wear for me. I like a gourmand like Frapin 1270, which style wise isn't a million miles away but in terms of pure finesse it makes Mula Mula look crude in comparison. Not bad then and if you love it, fine.