Articles
Get the Fragletter
New fragrance stories and picks in your inbox. Unsubscribe anytime.
New fragrance stories and picks in your inbox. Unsubscribe anytime.
New fragrance stories and picks in your inbox. Unsubscribe anytime.
New fragrance stories and picks in your inbox. Unsubscribe anytime.
Some perfumers start with an accord. Douglas Little starts with a reading list.
Little launched Heretic Parfum in 2016: 100 percent natural, artisanal fragrances built around the mysterious and feral side of nature, handcrafted in a Los Angeles studio. He debuted the line that March at Barneys New York, the first 100% natural perfume collection ever sold there.
The name is the whole argument. A heretic, he says, is "one who is at odds with the common ideas of the masses". Naturals at that ratio are the harder road, and he took it deliberately: the materials cost more and shift from batch to batch. He studied with Mandy Aftel, who he calls the queen of natural perfumes, and he is blunt about the alternative. Synthetic rose and jasmine, to him, are "a plastic surgery view of these notes".
What pulled him in as a kid was not chemistry. It was the folklore and mysticism attached to the raw materials. Hold on to that line, because it explains both of his film collaborations.
That is a research answer. Incense and a blood accord would have been the mood board answer. Orris is cold and rooty, petrichor is wet stone after rain, and together they suggest something more like a shut-up house than a monster.
Eggers' next film is Werwulf, in theaters Christmas. Heretic's limited edition for it, made in partnership with the film and Focus Features, is not one bottle. It is three, and the house calls them witnesses: the forest, the beast, the blood. Each one takes a phase of the moon.
One note before we go in. Heretic writes its pyramids in its own old spelling. First Ayre is the opening, Herte the heart, Lasting Wyrde the base. The note names are spelled that way too, so we will translate as we go and leave the few we cannot read with confidence exactly as the house lists them.
The title translates as "the woods has teeth", and the fragrance takes the waxing moon and the feral forest.
Read that list and you get something austere. Pine, cypress, pepper and carrot seed are dry, green and cold, and vetiver keeps the base from softening. Osmanthus is the single warm thing in there, apricot-leaning and brief. This is the one for anyone who wants woods without comfort and smoke without sugar. It is 94% naturally derived as defined by ISO 9235.
Wer means man, wulf means wolf, and the house puts the fragrance in the gap between them: the full moon, the moment civility gives way. The copy promises skin, damp earth, root, resin and the suggestion of wet fur.
Rose, violet and orris is a powdery, almost cosmetic trio. Setting it over labdanum, benzoin and a fur note is the real idea here: the polite thing and the animal thing sharing one bottle, with vanilla bean keeping the landing soft instead of rank. If you like your animalics padded rather than raw, this is the one to sample first. It is 97% naturally derived under the same standard.
A metallic opening under jasmine and rose is an unusual thing to build on purpose. Expect flowers in a room where something happened, with cinnamon adding dry heat and patchouli and musk holding the floor. This is the darkest reading of the three on paper, and the most floral. Also 97% naturally derived.
That is harder to build with this much natural material, not easier. Little has said plainly that naturals cost more and vary batch to batch, and frost effects are the fussy end of any formula. Doing frost and fur at 94 to 97 percent naturally derived is the difficult version of the brief, and it is the reason we would sample all three rather than guess from the names.
The collection is on pre-order, expected to ship 11/6, and samples are available. There is a discovery set with three 5ml minis if you want all three before committing. The film opens at Christmas. As with everything from this house, the fragrances are genderless and may be worn by all.
If one of the three lands on your skin, tell us which. Rate it on Fragplace, log the day you wear it in your Scent Calendar, and leave a review so the next person reading a note list in the old tongue has something real to go on. Torn between the forest and the beast? Put them side by side in compare.