Just to note that I've only tested this on my arm a couple of times and that was a few months ago. It could be a completely different story when I wear it properly...an I suspect it will be. I will be sure to update this review. So....So Fetch. Immediately smiled when I saw the name knowing Prin's penchant for referencing movies/characters etc. I surprisingly enjoyed Mean Girls when it came out, my friend used to make me a monthly torrent dump, a kind of movie zeitgeist, condensing all the good stuff and I was like 'Mean Girls? isn't than some girly teen movie?' but then watching it I was like, this is quite charming. A real guilty pleasure though and our little secret so as not to shatter the illusion of my butch persona. Anyway.... This perfume is exactly what you'd expect from Regina George and crew (although she hated 'Fetch') it's pink and girly and all that shit. I like the way he's listed a protein bar accord, that's a detailed nod to fans. but generally it's a huge cherry note and not even dark but reminiscent of glacier cherries, maraschino cherries, complete with the syrupy, almost boozy, almond amaretto kick. This has a biscuit like gourmand quality when dried down more like amaretti buscuits and cherry bakewells complete with icing and a growing vanilla silkiness which eventually envelops the whole thing in the drydown. I mean this fragrance is ridiculous from start to finish, listen to how sweet and awful that sounds... a tacky syrupy cherry note, creamy almonds and vanilla with booze? That sounds like a perfume that might appeal momentarily but would cloy after a few seconds rather than minutes or hours....but it doesn't. I've no idea what Prin does or how he does it but his approach renders nightmarish, olfactory combinations like this a success and somehow with a naturalism that speaks to his talent as a perfumer. You clearly have to like sweetness and cherries etc... and allow me to reiterate I'VE NOT WORN IT PROPER YET, but I thought this was a winner.