Talking Jorum Studio at Pitti Fragranze | Paradisi and More
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In this video, I’m in Florence at Pitti Fragranze talking with Chloe, co-founder of Jorum Studio. We discuss the origins of the brand, their in-house perfumery, and the philosophy behind their fragrances.
We take a closer look at Paradisi, one of my personal favorites from the house, along with several other releases, including Pony Boy, Unspoken Gesture, Pluck, Trimerous, Spiritcask, Carduus, and Firewater. Chloe also shares insight into their perfume,r Euan McCall, the move to 50 ml bottles, limited editions, and what’s coming next for Jorum Studio.
If you’re curious about modern Scottish niche perfumery and how place, materials, and tradition shape fragrance, this one’s worth your time.
Let me know in the comments which Jorum Studio fragrance is your favorite or which one you’d like to try.
0:00 Pitti Fragranze and Jorum Studio intro
1:55 Discovering Jorum Studio
2:20 PARADISI overview and inspiration
7:02 PONY BOY
9:29 UNSPOKEN GESTURE
10:58 PLUCK limited edition
13:12 TRIMEROUS
14:58 SPIRITCASK
17:28 CARDUUS
18:45 FIREWATER
20:47 Future plans and upcoming releases
21:47 Final thoughts and outro
DISCLAIMER: This video is self-funded and not sponsored. I may earn a small commission if you purchase through the links provided. Thank you for the support! All opinions are my own. Fragrance is personal, so always sample before you buy because what works for me might not work for you.
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