FRAGRANCE ADVERTISING, WITHOUT THE GUESSWORK

Reach people at the exact moment they choose their next bottle.

Fragplace is where people research, compare and decide before they buy. Put your fragrance in front of the exact audience already looking for something like it — targeted by the notes, brands and behaviour they show us, not by cookies borrowed from somewhere else.

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First-party declared preference data · no third-party cookies

HOW IT LANDS IN THE FEED

SPONSORED

Vétiver Obscur

Eau de Parfum · 2026 release

VetiverSmokyIris

Matches 92% of the notes in your collection

Get a sampleSave

96,000+

Fragrances indexed

1.4M

Monthly sessions

310k

Collections built by users

4.2

Fragrance pages per session

68%

Return within 7 days

THE DIFFERENCE

People tell us what they like. We don't have to infer it.

Most fragrance advertising is a guess dressed up as a lookalike audience. Ours is built on people telling us, bottle by bottle, exactly what they own, want and wear.

DECLARED, NOT INFERRED

Real collections, rated

Users log what they own, wear and rate. You target the notes and accords they demonstrably love, at the individual-bottle level.

HIGH INTENT

A shopping context by default

Nobody browses fragrance pages casually. Wishlists, comparisons and price alerts are pre-purchase behaviour you can advertise into.

FIRST PARTY

No cookies, no borrowed data

Everything is our own logged-in signal, consented at signup. Cookie deprecation changes nothing about your targeting here.

TARGETING

Build an audience the way a perfumer would describe it.

No demographic guesswork. Combine notes, houses, wishlist behaviour and moment into an audience defined the same way a collector would describe their own shelf.

Note & accord affinity

Target collections heavy in vetiver, iris, ambroxan — or anything in our 4,000-note taxonomy.

Brand & perfumer affinity

Reach people who collect a specific house, or a specific nose, including your competitors'.

Wishlist retargeting

Your bottle is saved but unbought. The highest-intent audience on the platform.

Behaviour & moment

Price-alert watchers, sample seekers, seasonal switchers, first-time buyers building a starter wardrobe.

Audience builderDraft

NOTES

VetiverIrisSmoky woods+ add

BRAND AFFINITY

Niche housesLe LaboDiptyque+ add

BEHAVIOUR

Wishlist ≥ 3 bottlesActive last 14 days+ add

Estimated monthly reach

182,400

NarrowBalancedBroad

41% of this audience has a competing woody-vetiver bottle on their wishlist.

PLACEMENTS

Four surfaces, all native to how people browse scent.

Every unit is reviewed by our editorial team before it runs.

SPONSORED

Home feed native

A sponsored card in the daily feed, rendered in the same layout as organic recommendations.

CPM · IN-APP & WEB

SPONSORED

Search sponsorship

Own a note, accord or comparison query — the top slot when someone searches "best vetiver".

CPC · KEYWORD AUCTION

SPONSORED

Fragrance page unit

Contextual placement on your own pages and on competing fragrances people are comparing.

CPM · CONTEXTUAL

SPONSORED

Fragletter & editorial

A sponsored slot in our weekly newsletter, or a labelled feature written with our editors.

FLAT RATE · WEEKLY

MEASUREMENT

Reporting that speaks fragrance, not just clicks.

Impressions and clicks tell you a unit was seen. We report what it moved: saves, wishlist adds and which of your notes actually landed.

Saves & wishlist adds

Not just impressions

Note-level attribution

What actually resonated

Share of comparison

Who you won against

Wishlist adds · last 8 weeks+34%

TOP DRIVING NOTES

Vetiver86% · 4.2k

Iris61% · 2.9k

Ambroxan44% · 1.8k

PACKAGES

Start with one launch, or own the category for a season.

SINGLE BOTTLE

Launch

From €4k

per 4-week flight

Home feed native placement
Note & accord targeting
Weekly performance report
Creative review by our editors

Get a reach estimate

MOST BOOKED