Amouage's whole mojo has been lost for me. The output of their fragrances hasn't completely 'gone to shit' under Salmon, as some would argue but despite liking a couple of recent releases there's definitely less excitement and anticipation about them for me personally now. There's an insipid, homogenization which feels commercially driven rather than passionate. The whole colour palate and concepts the pastel (and in this case beige) bottles a telling indication of exactly what I'm grasping at. I personally like Bertrand's work, could and would easily wear this perfume, it's fine, (SPOILER ALERT:) it just doesn't excite me. It's milky lactone body is pebble smooth and actually has much more going on than you'd think, I bet Berty used a million materials to make this but the average person (or even avid enthusiast) would dismiss it as boring, woody dross. So I get a tickle of spice in the top, potentially that marriage of pink pepper and cinnamon, very Amouage you'd think but that is fleeting and it soon retreats to a comforting cashmere wood, cardamom, nutty hazelnut/pistachio, sandalwood cream. The mention of cypriol here might be haunting it slightly and the strangeness of palo santo (thankfully without that awful off rubber note) could be playing a part in augmenting that sandalwood accord too? It's all to vague though. I am a sucker for nutty, broadly musky driven, low lying perfumes but this isn't quite doing it for me. Perfectly nice, somewhat creative but lacking the flare of Amouage in the Chong era. For the money, you're not getting the experience you used to get with Amouage, and for that REASON, I'm out. Update: 07/12/24 Yeah I'm wearing it today and I can confirm that Reasons is definitely not for me. I like the muskiness in the base and I think it's a creative perfume, I've smelled stuff like this before and it's not my scene, I don't hate it but I'm not a fan either.