Frequently Asked Questions about Era by Memoize London
What does Era by Memoize London smell like?
Era by Memoize London features top notes of Saffron, middle notes of Iris, Jasmine, and Ylang-Ylang, and base notes of Agarwood (Oud), Amber, Leather, and Myrrh.
This fragrance is all about balance. Era somehow conveys a misty, hazy, frosted glass, translucent vibe to me. Both creamy and warmly exotic, sweet but also sour and with a slightly funky edge. The opening is quite discrete but the overwhelming smell in here is oud. The combination in the opening is mainly a iris/leather/saffron but it's not that extremely earthy, sharp saffron, just to stress again it appears in a very complementary dose. As this kinda satin, gourmand leather settles and the iris dies quickly, I get the oud and it's almost that cheesy (I quite literally mean cheese) smell of 70's flat-pack furniture, seriously! Slightly barnyard but not all the way and perfectly fitting for this perfume giving it some animalic edge. The drydown is a very familiar accord to me but I can't place what perfumes it reminds me of. I get a sugared, sweetness of a powdery amber, almost ambergris meets synthetic (maybe even ambroxan) then with the oud coming on strong in a kind of heady, Arabic sort of way. This is a very luxurious composition, which at first you might think could be a shrinking violet, not lasting or projecting but you'd be very wrong, this thing is a real silent killer, just speaking even more to the quality of the ingredients. I've sampled the whole line but this is my first experience actually wearing one and I've got to say they are very Impressive brand, and era is a great example. I've got a sneaking suspicion that Era will be a polarising/marmite type affair. I love so Marmite so it's all good.
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8 years ago
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Era, from Memoize London was released in 2018. The perfumer behind this creation is unknown. It has the top notes of Saffron, middle notes of Iris, Jasmine, and Ylang-Ylang, and base notes of Agarwood (Oud), Amber, Leather, and Myrrh.
This fragrance is all about balance. Era somehow conveys a misty, hazy, frosted glass, translucent vibe to me. Both creamy and warmly exotic, sweet but also sour and with a slightly funky edge. The opening is quite discrete but the overwhelming smell in here is oud. The combination in the opening is mainly a iris/leather/saffron but it's not that extremely earthy, sharp saffron, just to stress again it appears in a very complementary dose. As this kinda satin, gourmand leather settles and the iris dies quickly, I get the oud and it's almost that cheesy (I quite literally mean cheese) smell of 70's flat-pack furniture, seriously! Slightly barnyard but not all the way and perfectly fitting for this perfume giving it some animalic edge. The drydown is a very familiar accord to me but I can't place what perfumes it reminds me of. I get a sugared, sweetness of a powdery amber, almost ambergris meets synthetic (maybe even ambroxan) then with the oud coming on strong in a kind of heady, Arabic sort of way. This is a very luxurious composition, which at first you might think could be a shrinking violet, not lasting or projecting but you'd be very wrong, this thing is a real silent killer, just speaking even more to the quality of the ingredients. I've sampled the whole line but this is my first experience actually wearing one and I've got to say they are very Impressive brand, and era is a great example. I've got a sneaking suspicion that Era will be a polarising/marmite type affair. I love so Marmite so it's all good.