It's taken me a while to come around to reviewing this fragrance and it's largely due to the fact I'm not that keen on Jay Z himself. This era and ethos of hiphop largely passed me by and despite respecting the fact he is a global star, and artists I do like, seem to respect him but I simply don't like his music. If I had to list greatest rappers of all time he definitely wouldn't figure, in fact he wouldn't even figure in top rappers from Brooklyn. Anyway...That aside I did try this fragrance not long after it's release and I initially liked it. I wore it properly the otherday and I'm not surprised to say I still really like it. The opening reminds of some kind of sweets from my youth and it changes from a sweetened orange/mandarin vibe, sharp grapefruit and that unmistakable blueberry note which without doubt makes this stuff memorable. It's kinda like when you get six different flavours of skittles in your mouth at the same time. The base is powdery so I can accept there's violet leaf present (although I don't smell it directly) it's more of a white musk, vanilla and maybe a bit of cardamom? It's pretty elegant but has a sports vibe to it and comes off like a summery, antiperspirant. That is in no way belittling Gold because I think it's one of the better sweet, fruity fragrances on the market. The performance however is not good, it doesn't project at all and is gone within a matter of an hour or two, even so I still think it's worthy of merit and would even go as far as to say I'd add it to my wardrobe if I saw it for a dramatically reduced price.