I'm renowned for being an optimist when it comes to fragrance reviews, believe it or not. I'm not this sour, surly, being, I'm positive, human, I love. However, I'm wearing Brume de Matin today and I'm thoroughly bored by it! So it's not a bad fragrance, and from what I've tried FdB they don't seem to have a 'bad' fragrance in their repertoire, despite me really not liking the pricing, strategy of giving bottles to moronic influencers, what else? ....Oh the gaudy obsession with 'Luxury' just ain't my bag as a customer, I'm just being real and while the blending is incredibly smooth and appealing nothing really moves my soul, or motivates me in any way whatsoever!!! It's also too smooth and dare I say it.... a bit bland, considering real Oud oils and sustainably grown (inoculated whatever) Oud (which I think is great BTW) is a big part of their schtick!!! You'd think they might be a bit bolder and brasher! I think this is why some folks have really gone against this brand. Anyway....I felt I have to frame each one of their fragrances in context before I actually talk about it. Brume de matin is a pleasant and a slightly superior crafted, kind of white musk, floral, muguet, bouquet. There's nothing wrong here, I like a soft, fresh, floral musk, but it's just a bit...well... cheesy perhaps? It's certainly not doing anything new or compelling me for the price.