Well, for starters I love this brand and I’m just slightly disappointed that the perfume is not as creative as the packaging and briefs. It ALMOST is, that’s the frustrating thing, there’s kernels of good ideas in there, you can tell there’s an urge, an imperative inclination not to rehash or ultimately reproduce anything, certainly not intentionally or cynically and I can feel that and appreciate it. However, the execution just lacks ‘something’ I can’t put my finger on. As hard as it is to be original, when I saw the notes for this I half expected Aventus (lazy of me because pineapple) and I’m glad that wasn’t what it delivered, from memory though this is similar to Pacific rock moss, that hugely popular Aussie one (brand escapes me) Goldfield & Banks that’s it!! Anyway the citrus is bright and kinda like a cocktail and the pineapple note/accord is very present and very pleasant coupled with a good twist of lime, I love that the seabreeze is fresh, invigorating, not too salty but evocative of the sea in some modern perfumery sense. Ozonic sunshine beams out of this fragrance which I really liked and a clean, floral musk underneath, gentle but effectively driving the perfume along to an inevitably subtle conclusion. It’s quite potent and present at first showing off all them top notes and sparkle but ultimately shy’s away pretty quickly. I enjoyed it. Probably one of the more mainstream and commercial from this line but I still don’t feel them heading in a boring or clone house direction.