Great to see Amouage changing tack a little from bewilderingly complex fragrances with lots of spice and quite frankly odd juxtapositions. This is a little linear...One might almost dare to say a bit boring for them and their freshest outing to date. I like this sort of creative variation and use of different noses for each new release, it makes for an unpredictability and chaos which seems to be a brand theme. The opening of this fragrance is quite simply heavenly and taking the fruitiness to another level. The only thing I can compare it to is maybe something like millesime imperial, or Agua de Loewe EL for gorgeous fresh fruity vibes that are just devine. It has more depth than your normal fresh fragrance which you would expect from Amouage. Cedar wood and musk in the base highlighting the fruit with touches of saffron, spice and a little floral quality...it's lovely, lovely stuff. I remebered all that from one try so it definitely left a lasting impression on me. Now I'm not sure when this was released officially but It only just arrived the other week at Selfridges in time for winter when Beloved to me anyway is clearly more suited to the summer months...suppose that's not important. I look forward to trying it again...and maybe one day making it mine.