Love at first sniff! Adore this it's the love child of Amouage Jubilation 25 and Mugler's unfathomably unpopular BMen. Opens exactly like the two of them fruity berries and a sharp gorgeous rhubarb note. This is a very woody fragrance, Guiac wood to me is a solid base and apparent thoughout but it's more complex than BMen and in that regard more similar to Jubilation man. Labdanum gives it a fizzy upmarket quality there's a lot of patchouli but it's totally in proportion and doesn;t work against the rest of the composition. A hint of rose as it gets deeper into the heart and the rhubarb and fruits settle down. I would never slate Thierry Mugler B*Men I love that scent but Imperial is like a super classy, expensive version of it and rightly so given what you pay for this juice. Worth every penny in my opinion great projection and longevity is what you'd expect at this level and Imperial doesn't disappoint.