I have to join the consensus with this one and a theme of Amouage fragrances on the whole...they comprise so many elements and such a symphony of notes that they sometimes run out of steam. By this I mean the openings are so fantastic!!! Sometimes I swear it's like hearing a choir of angels or harp strumming...actually scratch that...more like a Mijwiz or a Khalool. Anyway... The openings are so good but those initial top notes tend to retreat and quite quickly to (a couple of hours maybe?) You're often left with the more enduring sandlewood and frankincense. That's only a minor criticism though because Memoir is fantastic, it has all the wonderfully heady smokiness that you'd expect from the incense but it still manages to be light on it's feet with wonderful fresh top notes a hint of basil and mint which work really well. There's definitely a leather accord in the mix too...reminiscent for a fleeting moment of Clive Christian C...or Tom Ford Tuscan Leather. The base for me is kind of tobacco, amber, sandlewood combo. It's smooth anyway... maybe a little vanilla in there too. It's wonderful and definitely my second favourite after interlude. I think this is one for anyone who wants to get into this house for the first time... Memoir is a safe bet. It's classy, ancient middle eastern meets contemporary...Just brilliant! Update: Had this on most of the day now and I have to say its stunning, refined and still a little spicy into the drydown. I didn't put much on just in case it was very strong, it isn't but strong enough. It just smells SOOOOOOO GOOD!!!