Burberry London is a really interesting scent. It gallops through the top notes and when I use it on me, I get a strong lavender and a fair lump of cinnamon right up front, fairly sweet and a nostalgic 80s sort of vibe. After a few minutes, it tones down and the lavender drops into the middle a bit more opening up to a very strong note that smells a lot like pine, then comes a really spicey note. I actually agree with the below review that at this stage I get a spicey sweat vibe, but gross as it sounds, it isn't unpleasant for me. It passes as quickly as it comes however and as it fades after just a few more minutes cherries come out along with mimosa and a little smoke, which seem ever present from this point on, giving it an incense sort of vibe. Here I feel like it finally settles down and rounds out into a soft, lightly powdery, smokey, heavily woodsy and lightly floral scent with small hints of moss, pine, spice and a little cherry tobacco and leather. I don't get the upfront tobacco note as others do so much, but it is there. Overall I think it's a beautiful scent and in the cold months, the real depths of winter, this is surely a nailed on "go to" scent for a gentleman. It's quite mature I would say, not sure I'd call it sexy per-se, but it's the sort of scent that is going to make people smile. Whilst quite narrow in that it's really a winter scent only, maybe autumn, I feel like it's versatile in terms of occasions and it would work equally well as a dressed down, casual or for a classy, sophisticated evening since it sits quite close and isn't oppressive in any way. I really rate it. Beautiful scent and for the cheap price, almost criminally high quality.