Burberry Brit Rhythm, from Burberry was released in 2013. The perfumer behind this creation is Anne Flipo, Dominique Ropion, and Olivier Polge. It has the top notes of Basil, Cardamom, Juniper Berries, and Lemon Verbena, middle notes of Leather, Patchouli, and Styrax, and base notes of Cedarwood, Incense, and Tonka Bean.
Well Contrary to the majority of ratings/reviews on here I thought it was alright. I only tried it in store and thought it was very generic and actually like something I'd smelled before but I'm not sure what? Anyway...it's not worth buying and I'm inclined to believe the tales of weakness and lack of longevity as that seems to be theme. On the whole recent fragrance releases have followed a trend of copying what's popular without providing any innovation which is a shame but with such a crowded market place you can't expect a unique head turner every time.
Lemon verbena and juniper in the top are pleasant and fresh moving into a warm Tonka and woods in the dry down which is really nice. The problem with this is originality, it doesn't stand out in the marketplace despite being pleasant and wearable it smells far too similar to lots of fragrances CK shock, Allure's, Armani code, Zegna Intenso etc... Without being better or giving a new twist on the theme. This is not such a harsh criticism as appealing to the masses is what sells but when you're just flooding the shops with banal fragrances which don't differentiate themselves, it can become tiresome for people like me who just want to smell something different. I know there's only a finite amount of notes out there and a few copycats and similar vibes are inevitable but there's enough creativity in the industry to make new and exciting things happen. Rant over! Oh and Brit doesn't have the best longevity either but it's not bad...the bottle is pretty cool too!