A friend of mine has this and I can't say I've ever really noted him wearing it before...which says it all really. Quite bland and very soft on my skin, I'm somebody who needs to apply a lot of a fragrance like this to be able to detect it. That's not to say its not very nice sweet and citrusy. I can just about understand the comparisons with Zegna Intenso which I'm really keen on...it has the same clean classiness. There's a great deal on this at the moment where you get shower gel, another extra a 100ml EDT, a 20ml spritzer and an Armani towel all for the price of the EDT with 10% off too....too good to miss I think. The verdict is...gentle but nice.