It smells like the epitome of designer men's fragrance. It won't offend, but it won't excite either, or perhaps it will, but only noses who don't look mucj further than the likes of Sauvage. However, I'm discovering it makes a great base for layering. So far, 2 parts this to 1 part Lost Cherry is delightful (it's like Cherry Cola), and has made me want to layer it below other things...