Okay for those who actually want a review from somebody who has tried the fragrance then you're in luck. In a very condensed nutshell this fragrance is a fresh woody, citrus very clean and uplifting the opening is a mixture of zesty bergamot and juicy mandarin, it's lovely, extra freshness and a hint of dryness is supplied by juniper and cedar however that's about it. This is a perfect aromatic scent, very familiar but not cheap or boring. Toy is in fact quite classy and natural, kinda reminds me of milisime imperial or Ed Hardy Love and Luck. Very wearable and charming but by far the most interesting thing about Moschino Toy is not the smell it's ALL about the packaging. If this had just been a normal release in a bottle I doubt it would get the fanfare. I know it's rediculous and stating the obvious but this gimmick is great and worked on me I love the little bear, it's super cute. Moschino fragrances are good across the board and this one fits in and keeps up that reputation, the longevity is quite impressive too for what is essentially a fruity lightweight scent. I had to get it just from a collectors point of view but in all honesty had the fragrance been awful I truly may have thought twice. You get a cool teddy and a nice fresh fragrance...Simple.