I should like this... Reasons... I like oriental spicy scents... i like pink pepper it sounds good to me. I enjoy the others in the Hugo range...Hugo and just different are alright. (okay maybe not a reason to like this) I love sweet sharp notes of rhubarb and pineapple which this has. Unfortunately...I found it pretty repulsive and no degree of getting to know it better is going to get me past that! Shame really...I like these Hugo's as I mentioned. I think it's the way theyre presented, functional, modern man and all that business...Probably because the bottle looks like an army water canteen.