AlUla is the newest release from Penhaligon’s, and unfortunately yet another disappointment for me. When I got my sample in and saw the note breakdown I was excited, I’m a sucker for a good plum fragrance, unfortunately this is not. It doesn’t smell bad, it simply doesn’t excite or wow me. This scent tries to make the plum (prunol I imagine) the star of the show, but inadvertently overdoes it to the point where it becomes a bit too sweet, too cloying and somewhat synthetic. The then dry, spicy and scratchy combination of black pepper, tobacco, frankincense and cardamom is just too much - it’s not a good mix. Overall it’s pleasant, I don’t hold any profound dislike towards it, it’s just simply not for me. I’m sure there will be those that love this as it seems easy to wear, but there are much better plum fragrances out there.