Exploring NOTES SHANGHAI 2025 | Hidden Perfume Gems, Brands & Culture
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My Experience at NOTES SHANGHAI 2025 | Chinese & Niche Perfume Discoveries 🇨🇳✨
I’m back from China and excited to share my full experience from NOTES SHANGHAI 2025, one of Asia’s biggest fragrance events! 🇨🇳✨
This show blew me away, featuring hundreds of perfume brands, unique Chinese creations, and major international houses like Givaudan, DSM-Firmenich, and Osmothèque, which brought museum-style exhibits to Shanghai.
In this video, I take you inside the event, share highlights from the Osmanthus exhibit, and show you all the fragrances I brought back - from new Chinese brands to Korean and Western discoveries. Expect apple fragrances, musky skin scents, bold tobaccos, and even perfumed chocolates! 🍏🍫
If you were at Notes Shanghai, drop a comment - I met so many of you there!
And don’t forget to follow me on Instagram for my day-by-day photo highlights from the show.
0:00 Intro: Attending Notes Shanghai 2025
0:42 Overview of the Event and Venue
1:36 Meeting Viewers and Impressions of the Show
2:12 Highlight 1: Givaudan Haute Parfumerie Exhibit
4:26 Highlight 2: DSM Firmenich House of Musk
6:01 Highlight 3: Osmothèque at Notes Shanghai
7:45 Highlight 4: Osmanthus Exhibit and Local Floral Culture
9:50 Start of Haul: Perfumes Brought Back from China
10:17 SEPT NEUF BA HONG: Gorgeous Mini Bottles, Vintage Looking
12:11 MO MAEK DOCTOR AWAY: Delicious Apple Fragrance Discovery
17:09 SOULVENT HUGGING: Skin Scent and Soft Musk
19:50 AENTOS: Chinese Brand with Fragrances Grounded and Cache
23:32 TO DEFINE: Dolce For Niente and Palpitate
27:38 LAPOT STUDIO: Tobacco Lover, Fly Me to the Moon, and Plum Blossom
35:01 BIENBIANG: Over The 99 Mountains - Green Pandan Leaf and Tea Fragrance
37:10 Coffee Culture in China vs Tea Culture
39:18 ARCHETYPE: Elio and Noé
41:30 DOCUMENTS: Snake Limited Edition Extrait De Parfum
45:29 BARRIO: Chaos Calming Green Soft Scent
48:30 SW19 Midnight: Korean Brand Minimalist Style
51:02 NELL' INCONSCIO PENDULUS: Italian Perfumer in China
53:15 La Persona LP02: Korean Brand With Fragrance That Is Citrus Creamy Freshness
55:22 SCENTCEPTION LISTEN: German Perfumer Debut
58:42 OUTIS FRAGRANCES: Medicinal/Herbal Green Perfume and Candle Line
1:03:20 ZHUFU FRAGRANCES: Throne, Nana, and Donglin Temple
1:11:01 Zhufu Limited Edition: Jasmine Tea Fragrance
1:12:55 L'ATELIER MOBIUS × NIBBO: Perfumed Chocolates
1:15:11 Reflections on China and Fragrance Culture
1:17:19 Outro - Upcoming Instagram Posts and Full Walk-Through Preview
DISCLAIMER: This video is self-funded and not sponsored. I may earn a small commission if you purchase through the links provided. Thank you for the support! All opinions are my own. Fragrance is personal, so always sample before you buy because what works for me might not work for you.
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