Jason Arshan, has extensively traveled the world. These experiences have given him a unique perspective in fragrance and fashion. At a young age, he recognized a pattern that luxury fashion houses traditionally celebrated the cultures of Milan, Paris, Los Angeles, or New York, but none had celebrated one of the richest cultures in human history — Persian. If houses old and new chose to remain stuck to tradition, he knew he needed to break free from those notions and start something different. Jason Arshan has committed himself to redefining luxury. From an unmatched attention to detail in style to sourcing the highest quality raw materials for genre defining fragrances, his brand Arshan Persia shatters expectations and stands apart as a house of grandeur.