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One of the most buzzed-about discoveries from the recent Esxence fragrance fair didn’t even happen at Esxence. Instead, in a quietly bold move that’s so very indie chic, Mabelle O’Rama and a few fellow artisan perfumers chose to present their work just outside the official venue—at a nearby hotel. And yet, despite not being on the "main floor," Mabelle emerged as the undeniable star of the entire event.

Fragrance lovers and critics alike couldn’t stop talking about her stunning creations, especially and . And rightly so—both are bold, imaginative, and emotionally evocative. But today, I want to shine a little sunlight on a quieter triumph: Forbidden Bloom.

A Blossoming Force in Perfumery

’s path to perfumery is as rich and unconventional as her fragrances. With a background in visual arts and a former role as a creative director for Coca-Cola (yes, that Coca-Cola), she brings a keen eye for narrative and aesthetics to her olfactory creations. She began exploring perfumery during the quiet days of quarantine—just a hobby at first, until her creative drive transformed that hobby into something uncontainable. And we, the perfume-loving public, are so lucky she didn’t keep it hidden for long.

Her unique approach and undeniable talent have not gone unnoticed. She has already been named a two-time finalist at the Fragrance Foundation Awards 2024, and this year, Phoenix Flame is competing for Best New Fragrance—alongside powerhouses like and . That’s no small feat.

Forbidden Bloom: A Tropical Dream

But let’s return to the gem I can’t stop thinking about—Forbidden Bloom. This fragrance is pure sunshine in a bottle. It opens with the lush embrace of and , capturing the opulence of tropical blooms in full, glorious bloom. Add in hints of , juicy , and succulent , and you get a fragrance that smells like the world’s most luxurious sun tan lotion—but with none of the synthetic cheapness that usually entails.

Instead, it’s sophisticated, nostalgic, and emotionally uplifting. It lures you in slowly and then wraps you in warmth. It’s the scent of a beach holiday you’ve only dreamed of—there for you even in the darkest depths of winter.

The Future Smells Bright

Mabelle O’Rama is not just a perfumer—she’s a storyteller, an artist, and a visionary. With such a compelling debut into the indie fragrance world, the anticipation for what she does next is electric. If you haven’t yet explored her creations, grab a discovery set, follow her on social media, and prepare to fall in love with scents that dare to be different.

Because every now and then, a masterpiece is born just outside the spotlight—and it smells like Forbidden Bloom.