Article by:

Since its inception in 2009, Esxence – The Art Perfumery Event has been the premier international showcase for artistic perfumery. Bringing together industry professionals, enthusiasts, and innovators, the event serves as a bridge between tradition and modernity in the world of fragrance. This year's edition promises an immersive experience where history, craftsmanship, and cutting-edge innovation converge.

Celebrating 15 Years: Masters of Dreams

Esxence 2025 marks a milestone with its 15th-anniversary special edition, Masters of Dreams, paying tribute to the most original creations by master perfumers. This theme honors those visionaries who transform dreams into olfactory masterpieces, blending artistic intuition with precise craftsmanship. These perfumers act as alchemists, weaving emotions, memories, and distant worlds into scents that narrate deep and evocative stories. The night, with its mystery and freedom, serves as the perfect stage for these creative forces—an endless canvas where the deepest dreams take shape.

A Hub for Industry Professionals and Enthusiasts

With over 10,000 attendees at the last edition, Esxence continues to be a must-visit for anyone passionate about fragrance. The event provides a high-level exhibition space where insiders, exhibitors, retailers, buyers, and distributors can network and explore new business opportunities. For visitors, it offers a rare chance to engage with niche and exclusive brands, participate in workshops, and experience the art of perfumery in an interactive way.

A Curated Selection of Excellence

Each year, a technical committee of experts meticulously selects the participating brands, ensuring that only those demonstrating quality, consistency, and artistic creativity make the cut. This guarantees an unparalleled panorama of international perfumery excellence. Attendees can expect a rich lineup of prestigious names such as , , , , and many more, showcasing their latest olfactory creations.

This year’s edition will feature 378 brands from 36 countries, including exciting new entries from Thailand, Barbados, Lithuania, and Latvia, alongside established presences from Italy, France, Spain, Germany, Greece, Croatia, Sweden, Switzerland, Austria, the Czech Republic, Turkey, USA, UK, UAE, Oman, Qatar, Uzbekistan, Japan, Singapore, China, Hong Kong, Korea, India, Argentina, and Australia, among others.

Exhibitions to Enhance the Experience

Esxence 2025 will host captivating exhibitions that provide deeper insights into the world of artistic perfumery, including:

“Bergamotto di Reggio Calabria. Viaggio sensoriale nel tesoro olfattivo del Made in Italy”, presented by Accademia del Profumo, exploring the history, production techniques, and various applications of this iconic fruit in perfumery.

A tribute to the 1920s by L’Osmothèque, displaying emblematic fragrances from the golden age of perfumery.

Profumeria viaggio in Italia, an exhibition curated by Imagine, the first trade magazine for perfumery and the official publication of Fenapro (the Italian Perfumery Federation), showcasing the many fascinating stories that define the past and future of perfumery.

Event Information and New Entry Regulations

Esxence 2025 will take place at the Allianz – MiCo Milano Convention Centre (Hall 4, Entrance Gate 5 – Viale Scarampo, Milan).

For the first time, entry will require the purchase of a ticket. This change aims to enhance event logistics and ensure a seamless experience for all attendees. Tickets will be available for industry professionals from February 19 to 22, 2025, and for general visitors on Saturday, February 22, 2025.

You can find more information here.

With its unparalleled selection of brands, thought-provoking discussions, and interactive experiences, Esxence 2025 is set to be a landmark event in the world of artistic perfumery. Whether you're an industry insider or a fragrance lover, this is a not-to-be-missed opportunity to immerse yourself in the finest scents and stories from around the world.