Inside Xerjoff | Sergio on 2026 Plans, Torino 25 & More

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I sat down with Sergio at TFWA Cannes to discuss all the upcoming Xerjoff launches through early 2026. We cover Torino 25, the final chapter of the ATP collaboration, Louis XV Rosé, the return of the Shooting Stars collection with Gibeon, new Casamorati releases, the Sketchbook project, and what’s ahead for Xerjoff’s 20th anniversary.

Please excuse the background noise throughout the video. We were filming on location near a live trade show environment and on the heavily trafficked harbor, so there is some unavoidable ambient sound. I appreciate your patience.

This conversation offers a direct look at the inspiration, creative direction, and future plans straight from Sergio himself.

If you have questions about any of these releases, let me know in the comments.

0:00 Intro Reuniting with Xerjoff's Sergio Momo at TFWA Cannes

0:31 Xerjoff Torino 25 2025 Final ATP Chapter
2:45 Xerjoff Torino 25 Leather Fresh Spices and Celebration Mood

4:54 Xerjoff Torino 21 2021 Best Seller
5:50 Xerjoff Torino 24 2024 Milky Tennis Ball Inspiration
8:02 Xerjoff Torino 22 2022 Floral Woody Incense Musk
9:33 Xerjoff Torino 23 2023 Neroli Bergamot Classic Vibes

10:39 Xerjoff Louis XV 2024 Champagne Collaboration
14:48 Xerjoff Louis XV Rosé Fruity Floral Celebration

17:49 Xerjoff Shooting Stars Collection Return
21:54 Xerjoff Gibeon Shooting Stars Iris Rose Patchouli Vanilla

23:13 Xerjoff Black Moonlight Duran Duran
23:46 Xerjoff Neo Rio Duran Duran

27:43 Closing Thoughts

29:48 Xerjoff Official Launch Presentation Begins

30:46 Xerjoff Torino 25 Presentation Recap
35:05 Xerjoff Louis XV Rosé Presentation Recap
40:26 Xerjoff Gibeon Presentation Recap

44:42 Xerjoff Casamorati Heritage Revival
48:37 Xerjoff Casamorati Tempio D'Acqua

49:49 Xerjoff Sketchbook Collection Introduction
52:41 Xerjoff Sketchbook P33
52:59 Xerjoff Sketchbook Second Chapter Version 1
53:04 Xerjoff Sketchbook Second Chapter Version 2
53:10 Xerjoff Sketchbook Second Chapter Version 3

56:00 Xerjoff 20th Anniversary Tease
56:55 Final Closing

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