Okay. There’s a pattern to Tom Ford’s releases and it was actually quite a positive thing for a while there. They’d bring something out in the prive line then when it didn’t really do very well because it was quite simply too expensive, they’d knock out a signature line version. Which like I said, was quite a good trend until the prices of everything just went into the silly stratosphere. The more established TF has become as an in demand designer brand, the more they feel they can get away with price wise for their perfumes, which is a shame because despite always being high end they were still somewhat attainable, whereas now they’re not. Anyway… bois pacifique is a prime example of the rehash of some old ideas, namely the Gucci PH1 spicy, incense/woody accord, with some minor modern, sparkle tweak not dissimilar to Ebene fume which I somewhat enjoyed and is the prive version of this basically but I recall more licorice/myrrh tinge to that..no? (I might be misremembering? Hmm) Despite many efforts (even by the same perfumer) nothing seems to recapture that rough, spicy magic of PH1 not suggesting that is what this is trying to do. I feel reductive spouting all this wehhrr it smells like this, and we are bored of it weeehhhrrrr! Moany crap because the tiny tweak in perfumery can lead to magic but in this case, coupled with the price it just doesn’t do it for me. Price is such a big determining factor now that I say if this was 40% cheaper it would be a solid release and a decent modern example of the genre. It’s alright I guess, I don’t hate it.

Got to try this yesterday. On skin it almost has a Coca-Cola vibe. A like, not a love. Spices, woods and long lasting. TF did update the atomizer and it’s now pressurized, which is a bonus. Definitely worth giving a try. I think this fits the older professional crowd.