I've been testing Eau de Magnolia for the past week and I understand why the majority of reviewers is disappointed. I too was expecting a richer interpretation of magnolia. Something creamier perhaps. But the truth is that what you get is a cologne-ish version of magnolia, done in a luminous way. It's sparkling. It's something that I believe could have been created in the 70s as a very elegant eau. What you get here is a very smooth magnolia, drenched in bergamot and vetiver, providing an uplifting sensation to hot days but also balmy nights. Don't expect more because you will more likely be disappointed. Malle is known for making his florals light, like Lys, Carnal Flower.. But approach with an open mind and you will get a sparkling summer floral, with a very decent longevity and sillage. (Around 8 hours on my super dry skin) Bottom line, like I said elsewhere, Carlos Benaïm has done with his magnolia what Rodrigo Flores did for Arquiste with gardenia for Boutonnière n°7, take a floral with a prominent and intense smell and turn it into a cologne version. If you're looking for a more creamy magnolia I'd suggest Goutal's Un matin d'Orage in the new edp. There you will find a magnolia done in a similar vein to Le Labo's interpretation of lily in Lys 41; creamy and sensual with a hint of vanilla dessert. For me, there is room for both magnolias as each one offers a glimpse to different aspects of the flower.