Au, from Ted Baker was released in 2017. The perfumer behind this creation is unknown. It has the top notes of Bergamot and Cloves, middle notes of Cedarwood, Gardenia, and Jasmine, and base notes of Musk and Vanilla.
This fragrance does its best to replicate the wonderful Gucci PHII and in the opening it doesn’t do a bad job but almost as immediately you can tell it doesn’t process anywhere near the depth. I get the zing of bergamot, the spicy clove even the floral musk and woody base of cedar all popping, maybe even slightly replicating the darkly metallic tea notes of GHII but it’s such a poor and weak imitation and sweeter too and I genuinely hate to be so reductive and bring it all down to a comparison because I like Ted Baker as a brand and desperatly want to see good perfumes from them. I even like the precious metallic concept and branding/packaging, the shiny flacons which look a bit like hip flasks, and the very wallet friendly prices but the truth is Au is weak, doesn’t last long and despite glimpsing the spirit of GPHII it’s no where near as musky, spicy or aloof.
This fragrance does its best to replicate the wonderful Gucci PHII and in the opening it doesn’t do a bad job but almost as immediately you can tell it doesn’t process anywhere near the depth. I get the zing of bergamot, the spicy clove even the floral musk and woody base of cedar all popping, maybe even slightly replicating the darkly metallic tea notes of GHII but it’s such a poor and weak imitation and sweeter too and I genuinely hate to be so reductive and bring it all down to a comparison because I like Ted Baker as a brand and desperatly want to see good perfumes from them. I even like the precious metallic concept and branding/packaging, the shiny flacons which look a bit like hip flasks, and the very wallet friendly prices but the truth is Au is weak, doesn’t last long and despite glimpsing the spirit of GPHII it’s no where near as musky, spicy or aloof.