I've become too much of an IG head in recent times and neglected my duties as a proud Fragrantica member, in not reviewing this perfume immediately. I was so jaded by the fragrance community, hype trains etc that this might well have been dismissed for the name alone. Tom Ford has become a bit too knowing with the innuendo of late and this offering tips over into parody. I hate to be this embittered and cynical but I really hoped I hated this just so I could rage back at the seemingly relentless noise it was getting online. Before people had even tried it and some jumping on it just to be first. The 'Influencer' set were biggin' it up, probably without even receiving free bottles such is the genius and momentum of the TF brand. All this misanthropy and negativity aside...I loved Lost Cherry. I only tried it once on my wrist so I perhaps haven't had the full experience and no one wanted it to be awful more than me...but it just plugged straight into some happy centre in my brain. I love Cherry and should've known it would be well handled by the private blend and not end up like some pound shop air freshener. The vibe is a deep, cherry and almonds but not cloying, not even too gourmand almost in the same sense as Plum Japonais but not as woody. It has the boozy, peru balm, cinnamon backing everything, it's basically a wet dream of stuff I like, but never thought would want in a perfume. Just goes to show you can't dismiss something on marketing, a silly name or the fact loads of people are hyping it because sometimes it's with good reason. I defy anyone to present a better cherry fragrance than this, I certainly can't think of any? I have a list of Olfactory priorities as long as a big willy (sorry some of Tom's crudeness is rubbing off on me....ooooh 'rubbing off'...I'll STOP now) so I probably won't be getting this anytime soon, but not because it doesn't smell good. This is coming from a person who bought Fucking Fabulous BTW. Yeah I know.

I can’t find my original review after a quick scroll but it went something like...this smells of cherries. (Or what our mind approximates the intensified, syrupy sweet, hyper cherry) It accesses the immature child in me and I go oooh lovely but is it perfume? Well to be fair it’s feels better more rounded and less cloying than a Demeter cherry or some cheap thing. However you’d expect richness for this price and even if it’s a one trick pony, you’d expect one hell of a trick and it largely pulls it off. A friend of mine mentioned how poor the longevity was, I hadn’t noticed to be honest but I put it to the test again today and by golly she’s right. The performance on this fragrance is so abysmal it’s not even funny. I’m not one to bang on about ‘performance’ I’ll leave that for moronic Youtubers and the like, but when you’re paying top dollar and after 3 hours this becomes NOTHING! Not a skin scent, not vanillin or aroma chemicals...NOTHING at all, (it’s pretty remarkable) then I have issues.