My oh my oh my!!! I'd read and watched every review I could on this one before I got it as a blind buy. The amount of respected reviewers I'd listened to saying how amazing this fragrance was and how it surpassed expectations at this price point etc... I still had reservations until I got my nose on it. To be honest all those glowing reviews don't even come close to doing it justice this is a phenomenal fragrance and I don't say it lightly... a true MASTERPIECE. It's blown me away...I couldn't wait to unbox it and when I sprayed it on my hand I waited for a few moments before smelling it, all the while my mind racing at this exciting prospect. Before I could get my nose on it I was treated to a sneak peek, a waft emanating from my hand at about waist height...It was instant love at first sniff! The moment it entered my nostrils my first thoughts were disbelief at how expensive and opulent this smells, although the reviews I'd seen had warned me of exactly that, nothing prepared me for it. 24 Gold is such a magnificent blend of notes that you get everything in the opening a very, sweet amber, jasmine, ylang ylang and anise which create a kind of spicy, middle eastern incense vibe with the sandalwood in there too. This must be contributing to the sweetness and it's almost edibile sweet. The opening is so hardhitting... an epic bombardment, it reminds me of something from Amouage. The Oud is very evident to my nose it the first hour or so it has exactly the strange quality that lots of 'Oud based' fragrances lack (It actual smells of oud!)and that's not even what this scent is all about. It has a vanilla through it too which keeps it creamy and rounds off any sharp edges the vanilla gets more and more apparent into the drydown. It's a strange reminder of elements from lots of high quality niche fragrances I love...Clive Christian C, Amouage Interlude man, Armani Prive Royal Oud/Myrrhe Imperiale and MFK Oud...without being like any of them! So fairly complex you would think? Not really. It's because when a scent is this good you can just take it at face value and you don't dissect the notes just sit back and enjoy the experience. As for the image... a sweet scent with strong branding and massive projection and silage in a gold bottle...sounds familiar huh? Don't get me wrong and no offense to 1 million but this is in another galaxy. Finally, I've been aware of this line of frags for sometime and heard people mention the Jack Bauer connection I thought jokingly...even when I saw the digitally displayed letters on the box I never thought it was actually a concept based on the hit TV series. I never really watched 24 to be honest but if Jack Bauer smelled like this no wonder he was so effective at counter terrorism. The terrorists must've been mesmerized by his princely aroma, like a deer in the headlights. I'd have told him whatever he wanted to know, with no torture necessary. This fragrance has everything going for it and is an instant favourite.