Joop wow! Despite the ridiculous name which I can live with, and the orange box and uninspiring design, which again I actually think is striking in its own way. I can even live with the 'have to have' gimmick of the cap being like a polo mint, something I admit is a first on me...what I couldn't live with is if this scent is awful. To tell you the truth Wow! Is not awful. It's kinda got shades of a rubbery spicebomb or a less classy Gucci PHII you know that kind of sweet spicing and direction. It opens much more sweet and pungent with a bubblegum and synthetic berry accord though before it settles to that more familiar Spicebomb territory. The point is here that Wow! is not Spicebomb and I can get how it might be heavier in cardamom but the individual notes are a bit lost in this messy composition. Basically wow has all the crass DNA you'd expect from a Joop fragrance and (although I don't currently own any) I really do say that from a place of love....just. I desperately want to like some of the pour homme flankers that have graced our shelves in recent years but they all have the same balls out disregard for subtlety and nuance. Hey some people want that and Joop certainly provide it, in spades. As you enter into this really settling down, I thought it was a bit of a weakling but it's gently projecting and do you know what? I don't hate it. It's clumsy and troublesome but by no means awful if you don't mind a sweet, slightly icky, spiced fragrance then it's worth a sniff. The silage was quite good at first as I kept getting unexpected wafts but the general strength and longevity is nothing notable. I'm not wowed by wow!