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Every Loewe fragrance I've tried to date has impressed me, Just something I like about the attention to detail in the branding and packaging not to mention the quality and thought put into the juice itself. At this point I'd just like to say I think Sculpture of Soul's review is excellent, so scroll down and read that if you don't want to hear my nonsensical opinions. Having said what I think about Loewe, 7 for me is their most disappointing outing to date. To be honest I have a love/hate relationship with cloves (I know, I know it's pimento berry) and a faint waft of clove is really lovely but when it's too strong (like when you accidentally eat one in pilau rice) I really can't abide it. This being said I really don't get an overpowering clove (type) note with this, it's there but by no means intrusive. All I get is a little fruit in the top, smokey spiced incense (which I usually love) and musk. Don't know why this doesn't work for me...just doesn't. I've only tried it once so I will have to revisit it as I really want to like everything they do. Update: Tried this comprehensively today and I have to say the cloves are much more than the 'faint waft' I described above. Cloves (not usually my favourite note) are prominent but sweetened enough to become enjoyable. I think this fragrance is okay, it was worth revisiting the top notes are sharp and the base is nice but a touch weak. Interesting for a designer.
