Well I'd seen that this was coming out a while back but remembered nothing about the notes when I finally came across it. I was happy when I checked here after sampling and everything I could smell (and more) was listed here. Sometimes fragrance notes can be difficult to discern beyond the obvious few so I'm glad Dunhill have been able to convey them clearly in this new release. That message is one of masculinity from the get go a strong peppery bang of spice in the opening which subsides fairly quickly to reveal a dry juniper and soapy cardamom. There's definitely iris in there and lavender too but less so. There's a herbal sage element and then a base of vetiver and woods also the classic spicy feel does point toward oakmoss without really smelling like it...if that makes sense? Although it doesn't smell like them at all really (except for a woody/lavender/cedar vibe perhaps?) I was reminded of something like a cool water or Green Irish tweed sort All together you get a pretty good men's fragrance, unremarkable to me but I'm glad to see something on the market that isn't the same old boring aroma chemical fakery and actually smells like a composition with some focus. Icon isn't really attempting to appeal to the masses and I suspect the Dunhill brand appeals to a slightly older crowd, and definitely so with this release. A customer next to me at the counter was dousing himself in it and proclaiming "oooh...this is real man's stuff...No messing about with this." Although I concurred to an extent, I couldn't help but notice the Sales assistant ladies looking a bit awkward as if this guy was being a little over familiar with them, calling them "sweetheart" etc... when he was about 30 and she was clearly in her 50's. He seemed like the sort who just wanted to make idle small talk for the sake of it...I don't think he bought anything either. Just interesting to get another male perspective by witnessing the first impressions of a stranger. Yeah so...anyway... longevity and projection is alright it's a fairly subtle scent after a turbulent, peppery opening. I liked the drydown and maybe after a few more tries it may grow on me. One this is for sure the bottle is superb and very satisfying to hold. That fact alone will attract the macho men's men who like the idea of something which resembles the gear stick of a luxury sports car.