I'm actually surprised how much I like it this time. I tried it first a few months ago and it was just okay. But today is the first day we had snow, and the vibe is just right and so I pulled this one out of the drawer (I have a small decant) and sprayed it three times. The longevity is quite spectacular, and the smell is wonderfully rich. I miiiiight be getting what the hype is about. I'll probably never buy a full bottle, though, it's ridiculously expensive.