Stop the hate! It's kitsch...well ultra kitsch to be fair. Hey it's not big or clever, just mildly amusing. The scent itself is actually quite nice. A very inoffensive, citrus, aquatic type perfume which allowed to dry down actually becomes more floral. In the similar way the last release 'Toy' was in offensive and above all, not cheap smelling so is Fresh Couture. Don't get me wrong the fact I'm defending it illustrates that I'm on board with the concept but I will say this. I was almost railroaded into buying because the SA knows I bought the Teddy bear last time and pretty much I'm a sucker...and she saw me coming. The way I viewed it was as a daft item for my collection and the kind of scent I wouldn't normally be incentivised to buy, so it serves the purpose of giving me a fresh light summer scent I wouldn't of otherwise had to wear when that time of year rolls around again. Oh and the bottle is much cooler when you see it in person a picture might not do it justice.