So this was my first experience of a reasonably trendy house that was moving and shaking in the social media IG YouTube circles for the last year or two. Many folks attributed this to the constant, seemingly endless plugs from a certain Demi Rawling and other reviewers telling me she was plugging it, which in effect was plugging it themselves... anyway. I'd held off trying them, thinking they are about as far as you can get (geographically speaking) away from me and hadn't seen them in UK shops. Apparently they are in Selfridges or Harvey Nicks now but I opted to get some samples to see what all the (mixed) fuss was about Pacific Rock Moss and my review couldn't be anymore mixed either. The open just made me think...'I can tell why this is mass appealing' modern, aquatic but with almost cotton candy sweet vibes rather than overtly salty seaspray but still a kind of herbal, cleanliness about it. There's something slightly off putting but not unpleasant, then growing with steady progress is the Tree/oak/cedarmoss that I had hoped for from the name. There it is in all it's glory, not too mossy so it becomes Marmite but well observed and perfectly fitting for the rest of the composition to impart a definite marine quality of moss and seaweed covered rocks. Now I've not smelled synthetic oakmoss materials in isolation, so I can't really comment but friends of mine tell me that they pale in comparison to the real stuff, to which I'm well acquainted. I'm assuming it's not the real deal considering restrictions dictate that such small amounts be used, you likely wouldn't smell it anyway but if this is the synth stuff to me it's smells of oakmoss and this could be very clever work on the part of the perfumer to create this effect or me not knowing what I'm smelling in here. I really enjoyed this middle stage of the progression, not long after the inital opening and lasting perhaps 2 hours before losing my interest and reverting back to a much more safe, mainstream feeling in the base as I got from the opening. It's a bit of shame that it started to grate on me ever so slightly but I have to take my hat off, I was expecting something much worse than what I got. Update: I was in two minds writing this original review but not anymore. Having worn this again I have to say, I don’t like it. The sweetness in the opening is coconut from a lactone or methyl laitone, actually quite an interesting combo with citrus but with the rest of this composition just adds to the unsettling feel. I have to say that the few G&B I’ve tried have all been real unique propositions which is good, I just don’t like this one.