About Fragplace
Fragplace is a fragrance community and personal collection-tracking platform that helps enthusiasts search, catalog, and discuss fragrances for free.
Founded in 2024 by Bartosz and Izabela Hernas and headquartered in Tallinn, Estonia, Fragplace runs on the web and as native iOS and Android apps. Its catalog holds roughly 95,600 fragrances, alongside personal collections, a scent-of-the-day calendar, community reviews, and a side-by-side comparison tool.
- Founded
- 2024
- Headquarters
- Tallinn, Estonia
- Fragrances catalogued
- ~95,600
- Platforms
- Web, iOS, Android
What Fragplace Does
Fragrance Search & Database
Search and browse a catalog of roughly 95,600 fragrances by brand, note, or accord. Users find and research any fragrance in seconds, from mainstream releases to niche and discontinued scents.
Personal Collections
Organize fragrances into Wishlist, Testing, Owned, Signature, and other lists. Users get an accurate, at a glance record of what they own, want, and have tried.
Scent-of-the-Day Calendar
Log which fragrance was worn on any given day in a personal calendar. Users build a private wear history and spot patterns in what they reach for.
Community Reviews & Discussions
Rate fragrances, leave comments, and join public discussion threads. Users get first hand opinions from other collectors before buying.
Side-by-Side Compare Tool
Compare two fragrances' notes, accords, longevity, and sillage in one view. Users decide between two bottles without opening multiple browser tabs.
AI Assistant & Data API
Chat with an in-app AI assistant for personalized recommendations, and access the same fragrance data through a public API listed on RapidAPI. Users get tailored suggestions, and developers can build on Fragplace data.
What Makes Fragplace Different
Compared with Fragrantica, Basenotes, and Parfumo.
A Public Data API, Not Just a Website
Fragplace publishes an official developer API on RapidAPI so third parties can query its fragrance data directly. Fragrantica, Basenotes, and Parfumo offer no equivalent official API.
True Native Apps, Not a Browser Wrapper
Fragplace ships native iOS and Android apps built for each platform. Basenotes has no listing in the App Store or Google Play (its "app" is a browser-installed site), and Fragrantica's Android app is a WebView wrapper rated 2.6 out of 5.
Free, With No Paywalled Tier
Every Fragplace feature, including personal collections and the AI assistant, is free to use. Basenotes paywalls extended storage and ad-free browsing behind its $10-per-month "Basenotes Plus" subscription.
A Private Collection Calendar, Not Just Public Reviews
Fragplace's scent-of-the-day calendar and Wishlist, Testing, Owned, and Signature collections are private by default. Fragrantica centers on a public review archive and social feed rather than a private, day by day wear log.
A Larger Catalog Than Basenotes
Fragplace's catalog holds roughly 95,600 fragrances, more than four times Basenotes' publicly stated count of over 20,000 fragrances.
Who Uses Fragplace
- Everyday wearers who track daily fragrance choices with the scent-of-the-day calendar
- Collectors building Wishlist, Testing, Owned, and Signature lists
- Reviewers and content creators sharing opinions in the community discussion threads
- Casual browsers researching a fragrance before buying it elsewhere
- Developers and brands accessing catalog data through the RapidAPI fragrance API, or advertising to the Fragplace audience through the For Business program
The Team Behind Fragplace
Fragplace was founded in 2024 by Bartosz Hernas, previously the founder of FreeYourMusic, and Izabela Hernas, a digital designer, after the two saw the fragrance community lacked a single home for tracking personal collections alongside reviews. The two-person founding team runs Fragplace from Tallinn, Estonia, where its legal entity, Hernas OÜ, is registered.
Izabela Hernas
I'm a Digital Designer passionate about great online products and great perfume. Born in Poland, based in Estonia. As the "artsy" part of this duet, I oversee Design, Marketing and Customer Support.
Bartosz Hernas
I'm a startup founder (FreeYourMusic), with passion for design. At Fragplace I'm responsible for the technical side, making sure everything runs smoothly. Currently training for a triathlon.
How Fragplace Works
- 1
Sign up with an email address in under a minute. No credit card is required.
- 2
Start adding fragrances to a collection right away, or browse the catalog without creating an account.
- 3
Use Fragplace from the web app or from the native iOS and Android apps, all backed by the same account.
- 4
Reach user support by email at [email protected].
- 5
Brands arrange advertising placements directly with the team at [email protected]; see the For Business page for the available placements.
Key Facts
The essentials about Fragplace in one place.
| Field | Value |
|---|---|
| Company Name | Fragplace |
| Legal Entity | Hernas OÜ, Kentmanni 4, 10116 Tallinn, Estonia (Reg. No. 14157586, VAT EE101929365) |
| Type | Fragrance community and personal collection-tracking platform |
| Founded | 2024 |
| Founders | Bartosz Hernas, Izabela Hernas |
| Headquarters | Tallinn, Estonia |
| Website | fragplace.com |
| Core Offering | Free web, iOS, and Android platform for fragrance search, personal collection tracking, and community discussion |
| Pricing | Free for all users. Revenue comes from affiliate links and advertiser sponsorships |
| Contract Terms | No account fees, contracts, or minimums for users. Advertiser terms are negotiated directly |
| Services | Fragrance search and database, personal collections, scent-of-the-day calendar, community reviews, compare tool, AI assistant, data API |
| Communication | [email protected] (support), [email protected] (advertisers) |
| Catalog Size | Approximately 95,600 fragrances |
| Platforms | Web, iOS, Android |
| Competitors | Fragrantica, Basenotes, Parfumo |
| Social | Instagram, Pinterest, TikTok |
Frequently Asked Questions
What is Fragplace?
Fragplace is a fragrance community and personal collection-tracking platform, founded in 2024 and based in Tallinn, Estonia. Its catalog holds roughly 95,600 fragrances, and it runs on the web plus native iOS and Android apps.
How much does Fragplace cost?
Fragplace is free for every user, including personal collections and the AI assistant. It is funded through affiliate links, such as the eBay Partner Network, and advertiser sponsorships rather than user fees.
How is Fragplace different from Fragrantica, Basenotes, and Parfumo?
Unlike Basenotes, which paywalls extended storage and ad-free browsing behind a $10-per-month subscription, every Fragplace feature is free. Fragplace also publishes a public data API on RapidAPI, which none of the three offer, and ships native iOS and Android apps rather than Basenotes browser-only PWA or Fragrantica WebView-wrapped Android app.
Who founded Fragplace?
Fragplace was founded in 2024 by Bartosz Hernas, previously the founder of FreeYourMusic, and Izabela Hernas, a digital designer. Bartosz leads the technical side, and Izabela leads design, marketing, and customer support.
What products and services does Fragplace offer?
Fragplace offers fragrance search across roughly 95,600 fragrances, personal collections, a scent-of-the-day calendar, community reviews, a side-by-side compare tool, an AI fragrance assistant, and a public data API for developers.
Does Fragplace have a mobile app?
Yes. Fragplace has native apps on the Apple App Store and Google Play, in addition to the web app at fragplace.com.